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Demographics & Psychographics   Tags: consumer behavior, demographics, market research, podcasts, psychographics, webinars  

Library resources and database instructions to find consumer psychographics, consumer behavior and demographic data.
Last Updated: May 24, 2017 URL: Print Guide RSS UpdatesEmail Alerts

Demographics & Psychographics Print Page

Helpful Definitions

Definitions linked to Gale Virtual Reference Library E-Books

Databases for Demographics and Psychographics

  • Demographics Now
  • Global Market Information Database  
  • Mintel
  • WGSN
    [Fashion Reporting Service] [Images] [CAD Flats]
    Online trend-analysis and research service providing creative and business intelligence for the fashion, apparel, style, design and retail industries. Site archive includes more than 600,000 pages of content, 5 million images, over a decade of original CADs, trend analysis, catwalk reports and competitive intelligence. Now includes content and reports formerly found in StyleSight. Note: To use the WGSN workspace (save pictures, create a color palette) you will have to create an individual account.
  • Mintel Trends
    [Demographics] [Psychographics] [Consumer Behavior]
    Consumer trends and observations reported by Mintel analysts. Mintel trend analysts look for connections between trends and the patterns and developments in consumer behavior and values. Trends can be refined and searched by sector, demographic, theme and region.
  • ProQuest - Market Research Reports
  • EBSCO - Business Source Complete - Market Research Reports

GMID Market Research Webinars, Webinar Archive & Podcasts

GMID offers LIM College access to live market research webinars and the webinar archive.  The market research webinars feature experts in more than 60 focused sessions, discussing what's happening in a particular industry and country.  

Use your LIM College email and LIM College as "Company" to sign up for any live webinars or to view any of the archived webinars. 

Newspapers & Trade Journals

E-Books for Demographics & Psychographics

Lauren Gavin


Search LIMcat Catalog for Books and E-Books on Demographics & Psychographics

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